Francesca Ansaldi, Director of Quantitative Department at Istituto Piepoli, in No. 3/2024 of ABI magazine MK, illustrates the data from the Observatory on young generations.
Young people from Gen Z all belong to the same generation, but they are not all the same. This is what emerged from the 2023 Edition of the Youth and Future Observatory in which not only the sociographic variables were considered, but also the psychographic ones of individuals which led to the outline of five different ways of being young.
Francesca Ansaldi for MK by ABI
