The Marketing Mix is the synthesis of the marketing variables that companies use to achieve their goals. It falls under the umbrella of operational marketing and the variables that are taken account are the 4 Ps: Product, Price, Point of Sale and Promotion. These four variables must act in harmony and be functional to the company’s mission and its objectives. Each one of them must undergo in-depth market analysis in order to verify a concept before it becomes a product, the intention to purchase and the satisfaction with the package on offer, its price and its promotion.
Communication, in the language of researchers, is the term used to define communication through the advertising message. As is known, advertising activity represents a significand slice of the GDP – around 10 billion Euros.
A spot or commercial must deliver both in terms of representing the desired corporate image and as an effective tool to increase the propensity to purchase the advertised products or services.
In order for this to happen, flourishing research techniques are applied and followed in at least 120 countries by both large and small organisations.
The Design Thinking is the most complex of all cognitive functions and focusses on the ability to find a solution to any kind of problem.
The Design Thinking has multiple approaches which depend on the nature of the problem and on the people involved.
“Quality means satisfying the customer’s needs and exceeding their expectations through continuous improvement” E. Deming
A culture of quality is an essential prerequisite for a company’s growth, and quality cannot exist without monitoring production and service delivery processes, customer satisfaction and the efficiency of the sales network.
Istituto Piepoli helps companies to constantly monitor all the elements that allow them to increase quality and come out on top in every market situation as well as with competitors.
How does that complex and only apparently ‘normal’ process through which our opinions become public opinion, national desire, collective mind, social goals happen? How does ‘public opinion’ create its own legends, its heroes and its enemies by taking them from history and catapulting them into paradoxically ephemeral legends?
Walter Lippmann, Public Opinion. Democracy, Interests and Organised Information.
In the web society the way of doing research is undergoing significant transformations. Always more, surveys are conducted through the network and information exchanged in real time. The platforms are becoming increasingly important for marketing activities and have considerable advantages in terms of cost reduction and statistical data processing.
