Sandra Bruno, Technical Director at Istituto Piepoli, presents the results of a survey conducted on the visual universe of adults and children for the Digital Edition of MIDO 2021.
MIDO 2021 | Digital Edition confirms the presence of exhibitors and visitors and, thanks to the web formula, expands the basin of over 160 countries in the world show at MIDO in the last edition.
“We would have liked to surprise you with a new record edition – explains Giovanni Vitaloni, President of MIDO, – instead we will surprise you with a new extraordinary format, an immersive event, a” widespread event “experience: the whole world cannot be like this. MIDO goes around the world in Milan”.
“We have conceived the virtual MIDO and the platform – continues Vitaloni – as crucial hubs to maintain and grow, in such a complex moment, one of the most strategic sectors for the global economy” –
The international vocation of the eyewear show and attention to the market are the basis of the new MIDO initiative to which Istituto Piepoli gave its contribution by providing the results of a survey conducted on Italians and their relationship with eyewear.
The event in which Sandra Bruno, Technical Director at Istituto Piepoli, presents the survey data of 2019 on the purchasing methods in relation to the various channels, was organized thanks to the work of Daniela Anna Desana, Head of External Relations at Istituto Piepoli.
