Simona holds a Degree in Statistics and Economics. She has always worked in the field of Market research and joined Istituto Piepoli in May 2004 as Research director. She later became the Manager of the statistics office. In this role she developed a broad and in-depth knowledge of highly representative sampling plans, particularly within the field of social and political research and data processing through multivariate analysis techniques (factor, correspondence and cluster analyses, multidimensional scaling, linear regression and PLS).